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Font types

Sans-serif: -Formal -Modern -Minimalistic -'Print based' -Informative magazine -Older target audience -Sight and sound Bold typeface -Draws attention to the writing -Often used for pull quotes Italics/Strike through/Underline/3D caps- All used to draw attention/ Create emphasis on particular words or phases.
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Pitching

Pitch: Presenting a persuasive verbal argument that sells a concept/product/idea to an audience. A pitch has to be: Enthusiastic, Engaging, Interesting, Knowledgeable, informative, loud, confident You need to know your facts and statistics. You should have a plan and well rehearsed. -        Prototype -        Must research into the market you are going to talk about. -        Physical gestures -        Test the equipment -        Don’t be negative -        Talk positively about yourself /product/company/opportunity -        Write like you speak -        Dress appropriately -        Allow for questions  
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Writing copy

How to write a magazine article. - To write a good magazine article, you should focus on generating strong article ideas and crafting and revising the article with good attention to detail. - Find some different types of double page spreads for your blog. - Look at structure of the different types- number of questions, paragraphs, word count, size etc... Generating ideas - Analyse publications you enjoy reading. - Consider recent trends or topics you talked about with friend or peer. - Look up upcoming events in your area. - Consider what other writers are publishing. - Think of a new angle on a familiar topic. Crafting the article. - Research your article idea using sources like books and published texts. - Locate individuals who could be good sources. - Interview your sources. - Transcribe your interviews. - Create and article outline. - Use a hook line first. - Weave in quotes from experts or reliable sources. - End on a strong concluding statement that illuminat...
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