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Pitching

Pitch: Presenting a persuasive verbal argument that sells a concept/product/idea to an audience. A pitch has to be: Enthusiastic, Engaging, Interesting, Knowledgeable, informative, loud, confident You need to know your facts and statistics. You should have a plan and well rehearsed. -        Prototype -        Must research into the market you are going to talk about. -        Physical gestures -        Test the equipment -        Don’t be negative -        Talk positively about yourself /product/company/opportunity -        Write like you speak -        Dress appropriately -        Allow for questions  
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Codes and conventions of front covers and double page spreads

Front covers - Main image in centre of page- usually a person/people - Masterhead- large font, all the same size always in the top third - Main feature article - large font, usually in middle third - anchors meaning of main image. Content is usually topical/new/recent/exclusive. - Snapshots of others article- photos/image and/or cover lines usually in the bottom but these tend to be shorter. - Usually 3 or 4 main colours, sometimes uses different shades of a colour for variety. - 3-4 fonts used, BUT bold/3D/italics added to make them look different. - Colour blocks- blocks of full colour, usually squares that break up the page into different sections. - Graphics- Puffs, pugs, other small features and shapes, usually used for 'extras'. - Layout- No 'dead space'. Double page spread - Large main image- takes up 1/4 or more of the dps. - Placement is key! - Subheading- summary/introduction - Body copy- article text- usually black/dark text on white backgroun...
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Font examples

Times - Formal - Intelligence - Classic, Clear - Used in formal letters, text books, books - Sophisticated, high brow - Old fashioned- traditional, reputation history - Associated with academia/being educated - Serious+informative The Sun - Arial/Calibri - Simple, clean, easy to read, accessible - Taking action - Informal- lacks seriousness - Modern, contemporary, new, exclusive.
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