Font examples

Times
- Formal
- Intelligence
- Classic, Clear
- Used in formal letters, text books, books
- Sophisticated, high brow
- Old fashioned- traditional, reputation history
- Associated with academia/being educated
- Serious+informative

The Sun
- Arial/Calibri
- Simple, clean, easy to read, accessible
- Taking action
- Informal- lacks seriousness
- Modern, contemporary, new, exclusive.